Privacy Policy – U2B ApS
Effective Date: February 2025
At U2B ApS, we are committed to protecting your personal data and ensuring transparency regarding our data processing activities. This privacy policy outlines how we collect, use, and store your personal data in compliance with the General Data Protection Regulation (GDPR) and applicable Danish law.
1. Who We Are
U2B ApS
Lyskær 1, 3.tv
2730 Herlev, Denmark
Email: hello@u2b.dk
Phone: +45 61 10 81 83
CVR: 44265524
U2B ApS is responsible for processing your personal data in accordance with this policy.
2. What Data We Collect and Why
We process personal data for the following purposes:
2.1 Visitors to Our Website
Data Collected: IP address, device type, browser type, cookies, and browsing behavior.
Purpose: Ensure website functionality, optimize user experience, and analyze website traffic.
Legal Basis: Legitimate interest (GDPR Art. 6(1)(f)) for necessary cookies; Consent (GDPR Art. 6(1)(a)) for non-essential cookies.
2.2 Customers, Suppliers, and Business Partners
Data Collected: Name, company details, job title, contact information, and relevant contractual details.
Purpose: Maintain business relationships, fulfill contracts, and provide support.
Legal Basis: Contractual necessity (GDPR Art. 6(1)(b)) and legitimate interest (GDPR Art. 6(1)(f)).
2.3 Event Participants
Data Collected: Name, email, company name, title, and photographs (if applicable).
Purpose: Event administration and promotional activities.
Legal Basis: Legitimate interest (GDPR Art. 6(1)(f)); Consent (GDPR Art. 6(1)(a)) for photography.
3. How We Collect Your Data
We collect personal data directly from you when you interact with our website, communicate with us, or participate in events. In some cases, we may collect data from third-party providers (e.g., analytics tools, event partners) in compliance with applicable regulations.
4. Data Retention
We only retain personal data for as long as necessary to fulfill the purposes outlined in this policy. The retention periods are:
Website cookies: Session-based cookies are deleted upon browser closure; persistent cookies expire based on settings outlined in our cookie policy.
Customer and supplier records: Stored for the duration of the business relationship and as required by law (e.g., accounting regulations).
Event participation data: Deleted after event completion, except for photographs used for promotional purposes (retained up to 3 years).
5. Data Sharing and Third-Party Transfers
Your data may be shared with:
IT service providers (hosting and cloud services).
Business partners (for joint collaborations or events).
Marketing and analytics providers (for website tracking, only with consent).
If data is transferred outside the EU/EEA, we ensure compliance with GDPR through adequacy decisions, Standard Contractual Clauses (SCCs), or other approved safeguards.
6. Your Rights Under GDPR
You have the following rights regarding your personal data:
Access: Request a copy of your personal data.
Correction: Request corrections to inaccurate or incomplete data.
Deletion: Request deletion of your data under certain circumstances.
Restriction: Request restricted processing of your data.
Objection: Object to data processing based on legitimate interest.
Portability: Request a transfer of your data to another service provider.
Withdraw consent: If data processing is based on consent, you can withdraw it at any time.
To exercise your rights, contact [email protected].
7. Complaints and Supervisory Authority
If you believe your data protection rights have been violated, you can file a complaint with Datatilsynet (Danish Data Protection Agency):
www.datatilsynet.dk
In Sweden, the authority responsible for data protection is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY). If you believe your data protection rights have been violated, you can file a complaint with IMY. They oversee the correct handling of personal data to ensure it does not fall into the wrong hands. https://www.imy.se/en/
For any concerns regarding our data practices, please reach out to us directly at [email protected].
This privacy policy will be updated as necessary. The latest version will always be available on our website.